Unfortunately, gone are the days when you could build a website and leave it at that.
The internet has grown so quickly over the last few years that competition for those all important Top 10 search engine placings is getting harder and harder. Around this has grown a whole new industry - SEO (search engine optimisation).
It is important when looking at any company offering SEO services that you remember NO-ONE CAN GUARANTEE A TOP 10 POSITION. Search engine rankings depend on so many factors - meta tags, keyword weight, links from other sites, age of site, content relevance, competing websites and their structure - that SEO is more of an art than a science. The only guarantee that can be given is that your web pages will be structured in such a way that they HAVE THE BEST POSSIBLE CHANCE of out performing your competition, and therefore obtain a higher search engine ranking.
SEO is also not just a case of submitting your website to the search engines every week. With most search engines it can take up to six months for the changed web pages to propegate through all the search engines and for your rankings to improve significantly. What's more, they can continue to improve even if no further optimisation work is done to the actual pages. Therefore, paying out large sums month after month after the initial work has been carried out may not be beneficial.
Sleepy Frog Designs offer a tailored SEO service which targets the initial site changes and submissions. We can then provide advice and recommendations that can be carried out yourself to build on this, or employ us to do that on your behalf. As always, the choice is yours depending on your preferences and budget.