Keeping your website up-to-date is crucial for building customer loyalty and maintaining good search engine rankings.
Visitors are more likely to return if they see new and fresh content on your website. One of the easiest ways to achieve this is by regularly updating your website with news pages, case studies, testimonials, Facebook/Twitter feeds, events, and special offers.
Regular website updates are also essential for maintaining good search engine rankings. Search engines love fresh content, and updating your website regularly shows that you are an active and engaged website owner. This, in turn, can help to improve your website's visibility on search engine results pages (SERPs).
To help you keep your website up-to-date, I offer a bespoke Content Management System (CMS). This system is designed to be easy to use and requires no knowledge of website coding. With a CMS, you can change or add text and graphics, update your contact details, or maintain any other aspect of your website quickly and easily. The benefit of a website with a CMS is that there are no ongoing costs other than your hosting and domain charges. However, this type of website is more expensive to build initially and requires a hosting package with a MySQL database.
If you do not have the time to manage your website or would only be updating it every few months, I can take care of the updates for you. Websites without a CMS will have an ongoing cost but are generally more affordable at the outset and do not require the additional MySQL database with your hosting package. Content management services are billed on an hourly basis as and when required.
In addition to keeping your website up-to-date, regular updates can also help to build customer loyalty. If your customers see that you are active and engaged with your website, they are more likely to feel like they have a personal connection with your business. This, in turn, can lead to increased customer retention rates and ultimately help to boost your bottom line.
Updating your website with news and events can also help to attract new customers. If your website is regularly updated with interesting and relevant content, visitors are more likely to share it on social media or recommend it to their friends and colleagues. This can help to increase your website's exposure and attract new customers to your business.
In conclusion, keeping your website up-to-date is essential for building customer loyalty, improving your search engine rankings, and attracting new customers. Whether you choose to update your website yourself using a CMS or outsource the work to a professional, regular updates are an essential part of any successful website strategy.