Is your website helping your business, or quietly getting in the way?

Many business owners end up stuck with websites that are hard to update, easy to break, and stressful to deal with. They work, technically, but no one feels confident using them.

I build calm, reliable websites for people who don’t want to fight their own technology. Everything is explained in plain English, only the necessary parts are editable, and you’re never left wondering what not to touch.

This probably isn’t for you if…

This works best for people who know what they want their website to achieve and are prepared to be involved in getting it there. It’s probably not a good fit if:

That’s not a judgement. It just means there are better options elsewhere. I focus on building websites that stay understandable, stable, and useful long after launch.

I build websites that are easy to update because they’re designed around how your business actually works, not technical settings. You’re not forced to squeeze your content into a one-size-fits-all setup.

If you can fill in a form, you can manage your own website, whether that’s in the office or on your mobile.

I only show you what you need, explain things in plain English, and quietly lock down the parts that don’t need changing. That way you can make changes confidently, without the fear of breaking anything.

How I Work

I start by understanding what your website is actually for, who it’s meant to reach, and what needs to change. Not what software it uses, not what it looks like, but what isn’t working for you right now.

I’ll ask clear questions, explain options in plain English, and be honest if something isn’t a good idea. I won’t push features you don’t need or complexity you’ll regret later.

Once we agree what the site needs to do, I build it in a way that’s straightforward to update and difficult to break. You’ll know what you can change, what you shouldn’t touch, and why.

I don’t disappear after launch. I make sure you’re comfortable using the site and confident enough to manage it day-to-day without worrying about causing problems.

If this sounds like what you’re looking for

If you already have a website that isn’t doing its job, or you’re planning a new one and want it built calmly and properly, you’re welcome to get in touch.

Tell me a bit about what you have now, what’s frustrating you, and what you’d like the site to do. I’ll let you know whether I’m a good fit, and what the next sensible step would be.

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We could not have achieved our regional and national awards without Carol. The website was a key part of how our business was judged, and it needed to reflect the quality of our cottages. Our previous site was restrictive and difficult to update. Carol delivered a site that looks right for our business and, crucially, is easy for us to manage ourselves without technical knowledge. We can update content, add pages, and manage the site confidently as our industry changes. The whole process was clear and well guided, and the result is a website that supports the business rather than getting in the way. Carol was a key contributor to our award success.
Diane Howarth, Cottage in the Dales
Carol listened carefully to what I wanted and helped shape it into something that worked. She explained everything in clear, jargon-free language, which made the whole process easy to understand. I have worked with Sleepy Frog for several years and continue to do so, and I recommend Carol with confidence.
Siobhan Craven-Robins